The release of the 2008 version of the popular video game Madden NFL by Electronic Arts mirrors that of a big summer blockbuster. It's not just how the release date is turned into a huge event,
but how it promotes across brands.
On board for the video game campaign are huge consumer brands, such as Pepsi, Visa and Snickers. Each will contribute in their own way, ultimately
giving the video game a higher level of visibility and raising its profile in the public consciousness.
Also on tap are TV, print and online advertising to support the launch, with the
major thrust being TV and online. TV spots, including a 90-second spot and three 10-second trailers, will run on ESPN, BET and WWE, as well as during NFL games.
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