Hyundai Motor America has tapped LatinWorks as its national Hispanic marketing and advertising agency of record. The selection was announced following presentations by five agencies at HMA's
national headquarters in Fountain Valley, Calif. last week.
The Austin, Texas-based agency will begin working immediately on national Hispanic advertising for Hyundai. The first
campaign is expected to appear shortly in Internet, broadcast and print media.
Hyundai had used Omnicom's del Rivero Messianu DDB as its Hispanic agency.
--Karl Greenberg