Moet Hennessy, the beverage arm of luxury-goods group of LVMH, is re-launching and re-branding its flagship whisky brand Glenmorangie. The whisky group has unveiled a new brand identity, aiming to
capture a larger chunk of the global single malt Scotch whisky market.
As part of the initiative, the group behind Scotland's leading and most iconic malt is introducing a new
contemporary and stylish look, but still based on the drink's Gaelic roots, including sculpted new bottles, new packaging, a new emblem and a new product range.
The whisky's new
emblem, the "Signet", has been inspired by the Cadboll Stone, an ancient Pictish standing stone originally sited on the estate of Glenmorangie House in Ross-shire, close to where the whisky has been
distilled since 1843.
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