Yesmail, Inc. today announced enhanced targeting capabilities within the Yesmail Network, enabling marketers to deliver personalized, relevant content in prospecting campaigns. First, Yesmail has
partnered with several data providers to add more than 700 offline data elements to Yesmail's existing email network. Second, Yesmail has implemented a predictive scoring model enabling marketers to
identify and target the most responsive audience for their email campaigns.
