Google and Yahoo are the favorite online brands for consumers, while young adults like MySpace just as much, reports JupiterResearch. The report took into account age, gender, online buying habits,
and attitudes toward online marketing and other brands.
The implication is that marketers doing co-branded campaigns or deep sponsorships with these brands should be able to fine-tune them for
audience affinities, said David Card, vice president and research director at Jupiter Research.
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