After months of testing various formats, Google will introduce a new type of video ad on its YouTube site that the company says is unobtrusive to users.
The ads, which appear 15
seconds after a user begins watching a video clip, take the form of an overlay on the bottom fifth of the screen, not unlike the tickers that display headlines during television news programs. A user
can ignore the overlay, which will disappear after about 10 seconds, or close it. But if the user clicks on it, the video they were watching will stop and a video ad will begin playing. Once the ad is
over, or if a user clicks on a box to close it, the original video will resume playing from the point where it was stopped.
For now, Google will place the ads only on video clips of
its content partners -- the more than 1,000 small and large media companies that have licensed their videos to YouTube. By doing so, YouTube will avoid the potential liability of having ads appear on
copyrighted clips it is not authorized to display. And it will also prevent ads from playing on clips generated by users whose message may not be to the liking of advertisers.
advertisement
advertisement
Read the whole story at The New York Times »