Liz Claiborne Inc. has selected Responsys to execute automated, targeted email marketing programs tied to online shopping at lizclaiborne.com.
"Responsys integrates with our
commerce platform and web analytics solution, as well as our offline direct marketing channels, so we can leverage existing information to send out highly relevant campaigns that immediately catch
each consumer's attention," said Suzanne Norris, vice president of e-commerce at Liz Claiborne.