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Venus Williams Inks Clothing Deal

Brandweek, Thursday, August 23, 2007 11:15 AM

Venus Williams and Steve & Barry's have signed a deal in which the high-profile tennis superstar will design a line of clothing and footwear, which will debut in a special section of the stores in late fall. Williams will wear items from the collection, called EleVen, while playing at the U.S. Open, which begins on Aug. 27.

Williams will appear in marketing and make personal appearances; a dedicated Web site will link from www.SteveandBarrys.com.

The tennis star joins a growing stable of athletes and celebrities who have exclusive collections with the retailer, including Sarah Jessica Parker, Amanda Bynes, golfer Bubba Watson, Marbury and Ben Wallace of the NBA's Chicago Bulls, whose $14.95 Big Ben shoes will hit Steve & Barry's shelves to coincide with the 2007-08 NBA season in October.

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