He notes one Nielsen study showing that the average cable subscriber pays for 85 channels, but
only watches 16. "Indeed, cable rates have more than doubled in the last 10 years. Cable companies often point to the increased number of channels being offered as an explanation for the increase in
prices," Martin writes.
Martin adds that while everyone would benefit from a la carte, "minority consumers, especially those living in Spanish-speaking homes, might benefit most of all." Currently, those people have to buy pricy packages to get Spanish-language channels. Martin also says that a la carte purchasing could boost programming diversity.
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