Hyundai and Clorox are sponsoring a grass rootstour with the Weather Channel to promote safety and awareness at annual home-and-garden events in five major cities.
Two of the
upcoming WeatherReady events are: the Miami Home Design and Remodeling Show on Sept. 1 and the Dallas Home and Garden Show Sept. 25.
Hyundai is providing Driving Safety and Preparedness
Checklists with driving tips for various weather predicaments and a list of emergency items to store in the vehicle as a safety measure.
Clorox is sponsoring Healthy Home Preparedness Checklists
created by The Weather Channel. These checklists provide guidelines for preparing for and cleaning up after a storm or weather disaster.
Besides having a presence at the events, the marketers
will appear on-air with safety vignettes running on The Weather Channel. In addition, they will have a branded presence online, with their safety messages appearing on a special content area on
weather.com at weather.com/READY.
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