Vertical networker Adify launched a Green channel, reaching more than 4 million monthly unique users initially via four separate Web networks: the
Washington Post's environmental
blogroll,
Green Ad Planet,
Matter Network and
SustainLane Green Ad Network.
Honda is one of the first brand advertisers to
use the new vertical network, Adify said.
Meanwhile, Honda and other auto marketers can also reach 12 million potential auto buyers via Tacoda's five-month-old auto vertical, which the
behavioral targeter said has now more than doubled to 12 million monthly uniques over 5.2 million at launch.
advertisement
advertisement