The company's logo will also be plastered on the sides
of passing buses and on top of taxis. Each segment also leads into a standard 30-second Capital One spot. Financial terms were not disclosed, but Capital One spent about $360 million on media last
year, according to TNS Media Research.
"This last year has been one of the most exciting years in creative marketing outreach, thanks to partners like Capital One, who are just as inspired as we are about developing engaging, dramatic content for TNT viewers," says Linda Yaccarino, executive vice president for ad sales and marketing at Turner.