Google's AdWords team continues its set of blog posts on how advertisers can get the most bang for their PPC buck. This segment dives further into creating the best ad text possible, moving beyond the
basics (from a previous post)of proper grammar and a clear call-to-action, to deciding whether to include price information in the ad, what benchmarks and metrics to use for ad text testing, as well
as the best sources for performance tracking.
Read the whole story at Inside Adwords »