• August 30, 2007

Wendy's reported Wednesday that nearly 25 million Baconators have been sold in North America during the initial eight weeks it has promoted the sandwich, and said it was one of its most successful new product intros.

Wendy's has been promoting its fresh, never frozen hamburgers through breakthrough national television, online and cinema advertising, featuring an enlightened consumer in a Red Wig, who encourages others to make a better burger choice.

Wendy's says more than two-thirds of consumers its surveyed connect the Red Wig to the brand. It cites TiVo Inc. research, which found Wendy's "Kicking Trees" spot was the most-watched TV ad in June, and IAG Research, which says the spot was the second-most-liked restaurant ad released in the second quarter.