Like their American cousins, British newspapers are seeing revenue declines from their print editions, but steady increases from the Web. A number of Americans now visit The Guardian, The Times of
London and The Daily Telegraph sites. Guardian Unlimited, in fact, generated more U.S. visitors (6 million) in May than Brits (4.4 million), according to London's Audit Bureau of Circulations. In all,
the popular British portal generated 16 million unique users for the month.
This is no accident: The Guardian recognized the opportunity to reach out to a non-UK
audience after the breakout of the second Iraq war, when some American Web users started looking for a more "left-of-center editorial stance against the conflict." Now, Carolyn McCall, CEO of the
Guardian Media Group, says, "The strategy is to use the Web site to become a global brand."
Indeed, the surge in U.S. visitors has resulted in The GuardianThe New York Times and The Washington Post.
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