This is no accident: The Guardian recognized the opportunity to reach out to a non-UK
audience after the breakout of the second Iraq war, when some American Web users started looking for a more "left-of-center editorial stance against the conflict." Now, Carolyn McCall, CEO of the
Guardian Media Group, says, "The strategy is to use the Web site to become a global brand."
Indeed, the surge in U.S. visitors has resulted in The GuardianThe New York Times and The Washington Post.