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Volkswagen, Apple Chat About iCar

  • USA Today, Thursday, August 30, 2007 12:03 PM

Apple CEO Steve Jobs and Volkswagen's chief Martin Winterkorn met several days ago in California to discuss the possibility of building an "iCar" that would feature products by the producer of the iPod. They plan to meet again, according to VW spokesman Hans-Gerd Bode, who says there are "scores of ideas" but few concrete plans at this point.

Market experts say that a compact car upgraded with Apple products would be of substantial interest to young target groups, according to German financial magazine Capital. Electronics, ranging from satellite navigation machines to cup warmers, are increasingly a selling point for automakers.

Apple already works with VW and other automakers to offer an integrated in-car hookup for iPods.



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