Site managers may use multiple analytics tools to gauge their traffic and user behavior, but paying attention to the data and applying common business or life experience can often yield greater
insights than software alone. Case in point, blogger Wendy Piersall of the eMomsatHome home business blog found that traffic spikes were tied to the seasonality of her postings -- and that updating
the content on her page accordingly could help improve her organic search rankings.
Piersall gives some basic tips for leveraging seasonality to gain traffic, as well as sources for analytics tools and trend analysis.