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Yahoo Adds Search Marketing Tools To Panama

Yahoo has packed a number of new enhancements into its Search Marketing platform, aimed at helping advertisers create, compare and optimize their Panama ads more effectively.

Marketers can group up to 20 ads and then create, manage, and compare their performance in one section. There's also a new monthly email for quality index score information, as well as a designated section in the Account Summary tab that helps advertisers see how well (or poorly) their ads are faring when it comes to Yahoo's quality index scores.

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