• Adweek, Thursday, September 6, 2007 11 AM

The U.S. Census Bureau has tapped Interpublic's DraftFCB for a $200 million 2010 campaign after a review, according to insiders. Topped out in the end were shops including Ogilvy & Mather, JWT, Young & Rubicam and GSD&M Idea City. Neither the census bureau, DraftFCB or any of those shops are talking.

Y&R had the business in 2000, an effort that Uncle Sam put some $100 million in media behind, according to TNS Media Intelligence. Since being dumped from the $570 million Wal-Mart account amid allegations that the retailer's code of ethics was broken by former marketing executive Julie Roehm, Draft has coming back pretty strong.

Among recent wins are creative chores on Kmart's $200 million U.S. ad account and the $40 million Kraft Lunchables business. Still, the agency's New York office fired at least 50 staffers this summer as Verizon shifted its direct marketing chores to MRM.

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