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Commodore Targets Gamers In Revival Effort

Commodore Gaming--the maker of the popular Commodore 64 of the 1980s and a developer of high-end PC gaming hardware--is selling a new line of machines online to U.S. consumers. The company's expects to eventually move its products into big-box retailers.

Four colorfully dressed Commodore models are targeted at beginners to expert gamers and can be customized to a gamer's needs. The line features Intel Quad Core processors and DirectX 10-enabled graphics cards. The gaming system also comes with Windows Vista and 50 Commodore 64 games, such as "Moon Lander," "Last Ninja" and "Bruce Lee."

"Like the rabid fan base for Apple or the Grateful Dead, there's a heritage here that people don't let go," says Bill Sims, vice president of North American sales for Commodore, who recently opened an office in Stamford, Conn., for the Netherlands-based company.

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