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Low-Cal Gatorade G2 Joins Pepsi's Roster

Pepsi today unveiled low-calorie Gatorade G2, which it says represents the first brand extension in the sports drink category. With 25 calories per eight-ounce serving, it is designed to keep athletes hydrated when they're not training or competing. All the electrolytes in the original Gatorade are also in G2, Pepsi says.

In the bottled water category, Pepsi will roll out Propel Invigorating Water, which is a new vitamin-enhanced water that is mildly caffeinated and lightly flavored, with 20 calories per eight-ounce serving. It will launch in three flavors--strawberry, citrus and berry, priced at 99 cents to $1.59 for a single bottle. Additionally, Pepsi said its SoBe Life Water brand is being reformulated with sucrose, antioxidants, vitamins and natural herbs.

Pepsi bottlers will start distributing G2 and the new Propel drink to convenience stores, gas stations and independent retail outlets later this year.

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