In the bottled water category, Pepsi will roll out Propel
Invigorating Water, which is a new vitamin-enhanced water that is mildly caffeinated and lightly flavored, with 20 calories per eight-ounce serving. It will launch in three flavors--strawberry, citrus
and berry, priced at 99 cents to $1.59 for a single bottle. Additionally, Pepsi said its SoBe Life Water brand is being reformulated with sucrose, antioxidants, vitamins and natural herbs.
Pepsi bottlers will start distributing G2 and the new Propel drink to convenience stores, gas stations and independent retail outlets later this year.
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