ATM Ads Work

  • May 2, 2002
Results of a new study on ATM advertising were just released by Triton Systems and ConvenienTV, Inc. Exit interviews at study sites revealed that more than 35% of consumers leaving the stores recalled seeing an ad on the ATM video screen. This soared to 44% when the ATM machine was installed near the door. Unaided recall by brand was as high as 20%.

This proprietary study, conducted by advertising agency Ogilvy & Mather, was designed to test the advertising effectiveness of full-motion video screens installed on top of ATM machines. Retail locations in eight U.S. cities were included in the test. The study also indicated that leveraging an effective advertising campaign using the full-motion video screen/ATM machine had a positive effect on retail sales of advertised products.

advertisement

advertisement

Next story loading loading..