WPP Buys Green

  • May 3, 2002
WPP said that its wholly-owned operating company Millward Brown Inc, the advertising and brand research business of The Kantar Group, WPP's information and consultancy division, has acquired the business and assets of Greenfield Consulting Group, LLC, a North American qualitative research consultancy. Founded in 1983 and based in Westport, Connecticut, Greenfield had revenues of $13.5 million for the year ended 31 December 2001 and net assets of $3.6 million at the same date.
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