• The Wall Street Journal, Friday, September 14, 2007 11:45 AM

Chrysler will roll out a new marketing campaign Sunday for the Dodge Grand Caravan minivan that went on sale this fall. The ads--which emphasize the vehicle's flexible interior, safety and technology--will be placed mostly in media that have female audiences. Dodge is also giving 30 minivans to moms across the country to test drive--and blog about--for a week.

There will also be a new campaign for the Dodge brand, which recently changed its tagline from "Grab Life by the Horns" to "Grab Life." Mark Spencer, senior manager of Dodge communications, says the shorter tagline is more encompassing and appeals to an urban audience, as well as a rural one. The new campaign is also more product-oriented than in the past.

Deborah Wahl Meyer, Chrysler's new chief marketing officer who had been head of Toyota's Lexus brand, made her first appearance before the media, saying, "I'm excited to be working on these iconic American brands."

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