Advertisers take note: Americans are turning to their local news web sites for purchasing inspiration. While national news sites such as MSNBC.com and CNN.com excel at attracting readers, consumers
who want to shop are looking closer to home by visiting local newspaper web sites, says the NFO//Consumer.choice survey conducted by NFO WorldGroup, one of the world's leading providers of
research-based marketing information and counsel. The survey found that a higher percentage of consumers made purchases either on-line or at brick and mortar stores after visiting local news web
sites, compared to national news websites. NFO//Consumer.choice is a syndicated survey of a representative sample of the online population in over thirty U.S. markets reported quarterly. The survey
measures consumers' awareness of more than four hundred and fifty local and national websites, how often consumers visit these websites, and how consumers use these websites.
