Most Americans (76%) are not swayed by the lure of accumulating frequent flyer miles or other types of reward points when deciding whether to use a credit card or pay by cash or check, according to a
nationwide survey by the Cambridge Consumer Credit Index. "It is surprising that only a quarter of American consumers are influenced by the many frequent flyer points, hotel rewards and other rebates,
since they are constantly being bombarded by offers from credit card marketers," says Jordan Goodman, spokesperson for the Index. Only one quarter of consumers (24%) say that reward programs have a
great deal or good amount of influence in encouraging them charge purchases on credit cards instead of pay cash. Almost two-thirds (63%) of consumers don't even have credit cards offering rewards
points or rebates. These findings are the result of monthly nationwide telephone poll of 1000+ adults conducted by ICR/International Communications Research in the past week.
