Gord Hotchkiss' in-depth look at new eye tracking studies by Enquiro details how Google's Universal Search and iGoogle personalized search impact user behavior on a fundamental level. With blended
search results, for example, users view the options in specific segments or "chunks," instead of scanning straight down the page and looking to the right when a particular headline sparks interest.
Industry vets have pegged search personalization and the inclusion of images and video into the results as two developments that will change the future of search as we know it -- and
Enquiro's first research into the theory seems to be proving them right.
Read the whole story at Search Engine Land »