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Dollar's Downward Spiral Impacts Affiliate PPC Campaigns

Search marketers in the affiliate business may face even tougher times ahead - as their European partners could take advantage of a number of factors that will drag down their search results (and increase their average CPC). The dollar hit an all-time low compared to the euro, and given that two search engines dominate high-volume traffic in the U.S., international affiliates know where to go to snag more of the market share and consequently, cheaper American clicks.

Read the whole story at Search Engine Journal »

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