Tim McHale and Tom Hespos have formed the integrated marketing services company Underscore Marketing LLC, specializing in cross-platform communications. McHale is a former chief media officer at
Tribal DDB. He has also operated in media management positions at Agency.com, Blue Marble ACG and SFM Media. Hespos previously served as chief internet strategist at Mezzina Brown & Partners. He has
also held management positions at K2 Design and Blue Marble ACG. Both Hespos and McHale are regular contributors at MediaPost.
