CBS Puts Ads For New Show In Laundromats

  • September 25, 2007
CBS is promoting its new sitcom, "The Big Bang Theory," with banners across three washing machines in laundromats in four California cities.

The ads were created by Laundromedia Inc., which specializes in what it calls laundro-marketing. One line of copy reads: "Good clean fun."

David Kessler, an ad industry veteran, came up with the idea for the company while doing laundry in his building.

--Nina M. Lentini

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