CBS is promoting its new sitcom, "The Big Bang Theory," with banners across three washing machines in laundromats in four California cities.
The ads were created by Laundromedia
Inc., which specializes in what it calls laundro-marketing. One line of copy reads: "Good clean fun."
David Kessler, an ad industry veteran, came up with the idea for the company while doing
laundry in his building.
--Nina M. Lentini