• Adweek, Thursday, September 27, 2007 11 AM

The Martin Agency has snared the ad account of the Alliance for Climate Protection, a nonprofit group founded last year by Al Gore. The Interpublic shop was tapped for the business after a review that included Bartle Bogle Hegarty, Young & Rubicam and Crispin Porter + Bogusky in Miami, insiders say.

"We chose the Martin Agency because we were impressed by their ability to connect with regular people, and we were impressed by their creative ideas," says ACP communications director Brian Hardwick. "We felt they had a good sense of how to communicate the urgency and solvability of the climate crisis."

The group wants its agency to create a three- to five-year multi-media global campaign to transform awareness into action and advocacy. The budget for the effort is unknown as it will rely mostly on donations of both cash and media time, but the initial RFP called for "commercial reach and scale, with budget parameters that rival major social marketing campaigns of the past."

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