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NAB Chief Unveils "Radio 2020" Initiative

Radio Ink, Friday, September 28, 2007 12:01 PM

The National Association of Broadcasters CEO has unveiled what he calls the "Radio 2020" initiative, which David Rehr describes as a "road map to building radio's future.' Key to the initiative is ensuring that radio is part of new technologies, while also meeting consumer needs for variety and format diversity.

Further, "we must continually seek ways to meet the demands of our consumers -- encouraging more variety and diversity, spurring more innovations in electronics, and helping marketers develop even more innovative and compelling advertisements."

He notes that one thing about the medium that needs more promotion is just how available and cheap it is. Radio 2020 is also designed to help respond to the industry's detractors, Rehr says.

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