Under
terms off the deals, DeGeneres will run on NBC through 2011 while "Extra" gets until at least 2012. NBC has begun to rely more on Warner after its own production folks came up with some costly flops
in daytime talk, including "The Megan Mullally Show" and "The Jane Pauley Show."
Warner wouldn't talk about financial details, but Ken Werner, president of its Domestic Television Distribution division, says there is still money to be made in syndication deals with TV stations. "Broadcasters have realized that they must have distinctive and quality first-run programming," he says. "That's what sets them apart from their competition. And we want to be a supplier to everyone."
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