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Top-Ranked Search Firms All Ain't The Same

This post by competitive Webmaster and search expert John Andrews poses the question of whether potential clients should take a niche search marketing firm that snags the top "search marketing" listing for themselves at face value.

Andrews uses the health vertical as an example, arguing that a firm that takes the top organic spot for "healthcare search marketing" is not guaranteed to be as good at optimizing for the client as they are for themselves. A better indication of their abilities would be if said firm could tout that they'd worked to get a client the top spot for a specific medical term (like a dermatologist for "rosacea," or an allergy brand for "hay fever"). Still, sometimes in search marketing, ego gets in the way of common sense, he notes.



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