• Adweek, Monday, October 1, 2007 10:16 AM

Monster.com has consolidated its global media account at Mediaedge:cia, insiders say, with the shop snaring domestic online and offline duties from Deutsch. Neither Monster or the agencies are talking, but apparently the business went to MEC without a review, based on its work for the company in Europe. Earlier this month, Monster signed up BBDO for New York on its global creative account.

The moves come three months after Monster tapped Joan Blackwood as chief marketing officer, with her arrival--and sluggish growth--prompting the review. The company spent around $155 million in domestic measured media in each of the past two years, according to TNS Media Intelligence, and spending in overseas markets puts the total at over $200 million.

Read the whole story at Adweek »