• by John Gaffney , May 13, 2002

If you’re not convinced of the importance of multicultural marketing, you need to read this. Univision, the leading Spanish-language media company, announced that the Nielsen NSI March Sweep placed its stations in the top spot for key demographics in New York, Los Angeles and Chicago. The company says Univision Network stations in all three key television markets placed number one among all stations, even outperforming their English-language counterparts.

It is the first time Univision has swept all three markets. WXTV-New York, KMEX-Los Angeles and WGBO-Chicago were the most watched stations in their markets - among English- and Spanish-language stations - winning more viewers than ABC, CBS and NBC among adults 18-34 throughout the entire broadcast day. During early evening local news, the New York, Los Angeles and Chicago stations were first in their markets among adults 18-34 and Adults 18-49.

"We are thrilled with the tremendous response in the nation's largest television markets to Univision's and TeleFutura's outstanding and complementary programming schedules," said Michael D. Wortsman, President, Univision Television Group. "While our Univision stations continue to set new records and win the number one all day spot in their markets, our TeleFutura stations, after only two full months on the air, drew new viewers from the English-language Networks and significantly increased ratings."

In primetime, Univision’s New York and Los Angeles stations won the number two position among adults 18-34 with a 3.2 rating/10 share and a 4.6 rating/14 share, respectively. In New York, this represented a 39% ratings increase, compared to last March.