Around the Net

The Web's Evolution Means New Site KPIs

There are a wealth of key performance indicators for Web sites -- from new leads generated, to the number of article or page views, and white paper or PDF downloads -- and their relative importance will vary depending on the nature of the business.

But as the shift into Web 2.0 continues, new KPIs are emerging -- metrics that go beyond on-site activity -- including how many users have embedded an available widget, and how highly ranked the videos on a site are. This short piece from the Enquiro blog offers a few suggestions, providing fodder for Webmasters to brainstorm on which new KPIs matter most for their site.

Read the whole story at Ask Enquiro »

Next story loading loading..