Daniel Jaye has been named president of Tacoda, the behavioral ad targeting firm acquired by AOL for $275 million last month. Jaye, who joined Tacoda in April as executive vice president of product
management and development, replaces Curt Viebranz--who was recently named executive vice president of AOL and president of AOL's new Platform A advertising unit. Prior to joining Tacoda, Jaye served
as chairman and chief technology officer of a data privacy firm he founded, named Permissus.