Deutsch New York has replaced incumbent Bernstein-Rein as the agency of record for financial services company USAA. Retaining Deutsch to evolve its communications platform, USAA will rely on the
Interpublic Group unit to handle its marketing services duties, including media and creative duties for television, print, online, and direct marketing efforts. Bernstein-Rein had served as USAA's
agency since 2005. USAA provides financial planning, insurance, investments, and banking products to members of the U.S. military and their families.