The challenges facing a business set to launch a new Web site come from all angles -- from coming up with enough content to choosing the style, theme and navigational structure, and of course
--optimizing every page for maximum search penetration.
In his piece, Scott Buresh just scrapes the surface of the uphill battle that brand new sites face with SEO, including their
lack of incoming links and apparent "untrustworthiness" factor. Even more important, he provides possible solutions and pre-launch strategies. The key takeaway? Business owners should be thinking
about SEO (and most likely working with a search firm) from the start -- before the site designer even inputs that first line of code.
Read the whole story at Search Engine Guide »