The Wall Street Journal on Tuesday named Chris Collins vice president of multimedia sales. Beginning Oct. 16, Collins will report to Michael Rooney, who joined Dow Jones from ESPN in May as the
company's first chief revenue officer, responsible for ad sales and marketing for
The Wall Street Journal in print and online, MarketWatch and the company's other Web and digital operations
globally.
Previously, Collins was vice president of multimedia sales at ESPN for its TV, magazine, and online properties. He managed the development of cross platform sales across
all ESPN. Collins joined ESPN in 1997 as an account executive for ESPN The Magazine. In 2000, he was named advertising director, and in 2002, Mr. Collins became vice president and publisher of
ESPN The Magazine.