A new ad campaign for Campbell Soup Co.'s V8 that rolled out earlier this year has pump up sales of the juices with its retro approach. Like the products 1970s ads, new spots show people getting
bopped on the forehead with the line "Could've had a V8."
Since the campaign began, V8 has been on fire, with sales up 10% May through July. It is doing so well, the company is adding
more juice-production capacity. Plus, the juices are more widely distributed because of a new deal with Coca-Cola Co. that could well put them into vending machines around the country.
According to Campbell execs, the sales surge comes as people search for healthier diet options -- a big enough trend to make a 74-year-old brand seem new.
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