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P&G Exploring Sale Of Duracell, Folgers, Pringles

Proctor & Gamble has retained Blackstone Group LP to auction off its Duracell, Folgers and Pringles brands, according to unidentified sources quoted by The Financial Times. P&G spokesman Terry Loftus says that the company doesn't comment on speculation about possible divestitures, but reported in August that it was taking a look at businesses that were at the lower end of its sales growth goals of 4% to 6%.

Fourth-quarter sales for its snacks, coffee and pet care segment, which includes Folgers and Pringles, increased 2% over the previous year. Duracell and Braun, the small electrical appliances maker obtained with Duracell in P&G's 2005 acquisition of Gillette, combined for 4% sales growth for the quarter.

P&G, which had $76.5 billion in total sales for its 2007 fiscal year, has said it is focusing on its core brands--high-margin businesses, such as beauty and health care, and emerging overseas markets, such as China and India.

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Read the whole story at The Cincinnati Enquirer/AP »

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