- DM News , Wednesday, October 3, 2007 11:45 AM
When a company changes focus (or gets a new CEO, CMO or other upper-level exec) it often gets a shift in marketing strategy -- and a revamp of its Web site. For a search strategist, it could also mean
the undoing of months or even years of constant work on landing pages, site navigation and SEO.
Outrider's Lisa Young offers five tips to think about before and during the site
redesign process, including co-engaging the search, IT and marketing teams from the start; attempting to keep the same domain name at all costs; and staying on top of pages or content that get
orphaned during the switch.
Read the whole story at DM News »