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J&J Exec Moves To MPG For Sears Biz

  • Adweek, Friday, October 5, 2007 11 AM

Former Johnson & Johnson exec Kaki Hinton has signed up with MPG to be an executive VP and managing director on the Sears media planning and buying account, a piece of business the shop won in May as part of a $740 million review. Hinton, based in New York, will report to Steve Lanzano, CEO of MPG's U.S. operations.

Hinton was VP of advertising services at J&J's Consumer Group and has also worked for Pfizer Consumer Healthcare, which the company gobbled up late last year. Lanzano said Hinton's "firsthand client experience is arguably unmatched among our competition, and we couldn't be happier knowing that this important new client will be in her capable hands."

MPG has also hired David Handelman to oversee the K-Mart business (also a Sears unit). He will be based in Chicago and joins the agency form WPP's MindShare, where he was strategic planning director on the Sears account for seven years.

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