Imaginova Corp., which recently secured $15 million with a stated intention of adding to its network of sites for the intellectually curious, announced the purchase today of Newsarama, the media
property of record for the global comic book community.
While he would not disclose the terms of the deal, Imaginova CEO Dan Stone said the move is significant because it's
Imaginova's first foray into genre entertainment.
Other properties in the Imaginova Network are LiveScience.com, Space.com, Aviation.com, and SpaceNews.com.
"Our audience is bright,
tech-savvy, early adopters, very much at home in the digital world," said Stone. "We are creating another extraordinary vehicle for national brand advertisers who are looking to reach our core
demographic."
Newsarama Senior Editors Michael Doran and Matt Brady will join the Imaginova editorial staff and continue to oversee the day-to-day operations of the site.
Imaginova will
generate $30 million in revenues this year, Stone said, through a combination of advertising and e-commerce.
In 2006, OMD sized the "intellectually curious market" as one comprising 60 million
adults between the ages of 18 and 54.