Michelle Montoya, the newest addition to the Pole Position Marketing team, is an experienced writer -- but has an admitted lack of copywriting or marketing-specific writing knowledge. Before setting
her loose in the wild world of SEO, her boss and peers gave her a list of search books and white papers to read that includes: "The Nitty Gritty of Writing for the Search Engines," by Jill Whalen, and
"Viral Copy: Trading Words for Traffic" by Brian Clark, among others.
In addition, Montoya also lists 9 blogs that she found on her own -- some search-writing-specific, others
focused on just writing -- in the aims of getting a grip on what good, quality SEO writing really entails.
Read the whole story at E-Marketing Performance »