AdTech Expanding Ad-Serving Capabilities

  • October 9, 2007
Ad-serving technology provider AdTech is developing a new, integrated suite of display, video and mobile ad-serving technologies for digital publishers. The majority-controlled subsidiary of AOL's Advertising.com division plans to unveil the new platform to the U.S. market in November. The new suite is expected to bring video and mobile advertising plus new behavioral targeting capabilities to the company's display ad-serving solutions.
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