• Ad Age, Wednesday, October 10, 2007 11:15 AM

Terminix has tapped Publicis, Dallas for its ad account after a review, insiders say--with the shop topping out GSD&M's Idea City in the final round. The move comes after a restructuring by the exterminator, which was acquired as part of a leveraged buyout of parent ServiceMaster, and the arrival of a new chief marketing officer at Terminix. The company spent $19.3 million on media last year, and $14.7 million in the first half of this one, according to data from TNS Media Intelligence.

Incumbent Stone Ward in Little Rock, Ark. had the Terminix business for nearly 10 years and did not participate in the review, although it will continue to provide interactive marketing and internal branding services. Last month, Terminix rival Orkin shifted its $15.4 million account to Richards Group, Dallas, from longtime agency JWT in Atlanta.

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