In its first comprehensive study of worldwide search activity, comScore found that more than 750 million people age 15 and older--or 95% of the worldwide Internet audience--conducted 61 billion
searches worldwide in August, an average of more than 80 searches per searcher.
Google sites ranked as the top worldwide search property in August, with 31.7 billion searches
conducted. Of those, 31 billion occurred at the Google search engine and 5 billion occurred at YouTube, according to comScore qSearch 2.0.
Top 10 Search Properties Worldwide*
August 2007:
Total World Age 15+, Home and Work **
| Search Property | Searches (MM) |
| Worldwide
(Total) | 61,036 |
| Google Sites | 37,094 |
| Yahoo
Sites | 8,549 |
| Baidu.com | 3,253 |
| Microsoft Sites | 2,166 |
| NHN
Corp. | 2,044 |
| eBay | 1,319 |
| Time Warner Network | 1,212 |
| Ask
Network | 743 |
| Fox Interactive Media | 683 |
| Lycos, Inc. | 441 |
* Search properties based
on top 50 properties worldwide where search activity is observed.
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Source: comScore
qSearch 2.0